Content truly is king, and at the start of any digital signage project, it’s important to understand what kind of content works best for a particular application.
Studio-Lettrage has a user-focused consultative approach for digital signage. We have the experience required to determine the best signage solution for your need and your budget. In addition, we integrate your signage with the style, colours and look that matches your environment. Video-walls sizes are flexible to adapt to any environment, especially large ones. For special events, we also offer short term rental. Full size video-walls are perfectly suited for applications like:
- Donor wall
- Corporate lobby
- Conference and meetings room
- Major events
Why should you get digital signage?
No other medium makes it possible to deliver compelling content at the right location at the right time for maximum impact. It works whether your goal is to:
- Increase sales and profits.
- Communicate additional benefits of a product or service.
- Inform, educate, notify, or alert and encourage certain behavior.
- Satisfy customers or employees.
- Improve business processes.
- Or all the above.
We provide systems for your exact needs, nothing more nothing less. To be sure we match your need with the right solution, we highly recommend speaking with us by phone.
But before you call, we advise you to try to answer as many questions as possible below, check off what features you think you might need.
- How many screens do you intend to have?
- Will the screens have the same or different content?
- How many locations, and what are the distances to these locations?
- Who is the audience who will be viewing the signage? Customers, employees, visitors, or all of these groups?
- What information do you want to communicate? Advertising, current information (news, weather, internal data), personalized messages, instructions (directions, schedules)?
- What is the purpose of this installation? Selling a product or service, informing an audience (wayfinding), entertaining the viewer (i.e. those waiting in line), reinforcing a theme?
- What existing media assets do you want to redeploy? Web information, system data (inventory or production numbers), existing ads (video, print, Web formats), and/or live TV feeds?
- Where does information come from, and from how many contributors? Do multiple people/departments need to submit information, and if so, where are they located? Who is the “owner” of information? Are third-party suppliers involved (for instance, an ad agency)?
- How often will this information be updated? Constant updates (system status, live messages, etc.) or periodic updates (for instance, video files with low refresh cycles)?
- What types of displays will be required? What sizes, resolutions, and screen orientations?
- How will the monitors and digital signage players be mounted? On the ceiling, wall, or floor, or in a rack?
- Evaluate and plan your digital signage deployment before you begin your installation,
- including what content and messages you will display.
- Understand the audiences you are trying to influence and when you will target them.
- Prepare and organize your content in advance and plan a uniform file format for all content.
- Create new content that you may need to fit your audience and messaging objectives.
Underestimate the importance of a solid content strategy for a successful implementation.
Use content that does not fit your audience profile or is not relevant to their interests.
Try to distribute large amounts of content over an underequipped network or one that lacks
the bandwidth for critical data.
Professional Grade vs. Consumer Grade
When selecting a video display, you may find that “professional grade” or “commercial grade” models cost significantly more than televisions you can buy at the local “mega mart.” The primary difference is that professional-grade displays are built to stay on 24/7 for weeks and months at a time without breaking down. They may also offer features such as video-wall processors, scheduling options, and lockable control panels not normally found in consumer-grade televisions. Finally, professional grade screens can be controlled with a wired serial cable which is more dependable than household remote control. This is especially useful to manage when to turn the screens OFF and ON to save electricity.