Words are one of the most important design elements in signage. The curvy shapes & lines of each letter create word forms which utilize valuable space within the design. And yet, we don't typically think of words as being a "design element" at all. As a consequence, one of the most common design mistakes in creating a sign we see is bad wording.
When you carefully choose the words which correspond with your sign's primary purpose, your message will be clear and precise.
Here are three important concepts to help you stay on the right track:
- You only have 3½ seconds!
Signs viewed by passing motorists often have a lifespan of just 3½ seconds before the vehicle whizzes right on by. Overcrowding your sign with too many words or lines of text can make your message too difficult to read. Plus, too much information can make the sign look so busy, people won't take the time to read it. It's just too much effort!
- Less Is More
The most successful sign design will communicate clearly and concisely. Therefore, in as few words as possible (seven or less), create the message you wish to convey to your target audience. The number of words used on a sign is a classic example of where, "Less Really Is More". This all seems so obvious doesn't it? And yet I'm bringing this issue to your full attention — "just in case" — because overcrowding signs with too many words is still such a common problem.
- Don't leave anything to chance.
Make sure people can tell the type of business you're in from your sign design. Otherwise, you'll miss key opportunities to attract the attention of potential clients who are in the market for your products and/or services. If you currently have a business name that doesn't make it apparent what you do or offer, you can always add a descriptive word or phrase that'll do the job. For example, Rachelle's Bakery or Studio Lettrage.
Sign & Letter Sizing
Ensuring that potential customers can view and understand your message is vital to your business' success. At Studio Lettrage, we are experts in determining the correct size of your signage for maximum effect. Below is a chart that advises on the appropriate letter height for readability at certain distances.